Communication plays the role of linking one person to another, as it is the integral part of the society. It is a dynamic process which never ends, because it is an essential activity in the universe. Communication is considered as the life blood of an organization providing many fold functions, as the top and bottom officials interact with one another.

There are certain communication principles which are applied to establish good communication. These are 7 C’s of communication to create an effective interaction at all the levels of personal and official life.

Francis.J.Bergin provided some guidelines to make the presentation effective which is called ‘Seven C’s of Communication’.

 These 7 C’s are:- 

1: Clear :- Be clear about the goals and purpose of your message.

2: Concise :- Keep to the point and keep your message short and simple.

3: Concrete :-  Be clear not fizzy! Provide details , but not too much details. 

4: Correct:- Make sure your message is accurate and grammatically correct.

5: Coherent :-  Make sure your message flows well and laid out logically.

6: complete :-Ensure that recipient has everything they need to understand.

7: Courteous :- Your message should be polite, friendly, professional , and open.